Mary Beth Barron serves as Chief Marketing Officer at MAZAKALI where she leads marketing strategy, brand management, communications, advertising, public relations and digital marketing. Mary Beth also runs MAZAKALI’s Chicago office and works on a variety of partnership initiatives at the firm. The opportunity to work with teams across geographies and cultures to build a global brand for the firm–and influence the cannabis industry’s emerging brand journey–are key reasons why Mary Beth is passionate about her role at MAZAKALI.
Mary Beth brings more than 20 years of marketing and business leadership to MAZAKALI, starting her marketing career at Apple Far East (Hong Kong) and serving as a top marketing leader for several global professional services firms including: Korn Ferry Consulting, A.T. Kearney, EDS (now HP), PE firm Ygomi and Media Partners International (now JCDecaux). In these roles she has been responsible for marketing in more than 30 countries.
Honing her global business skills as a management consultant to clients such as General Motors and BMW, Mary Beth also spent more than half a decade living and working in Asia which included a high-profile leadership role with McDonald’s China.
She currently serves on the Marketing and Advertising Committee (MAC) of The National Cannabis Industry Association, is a Leadership Greater Chicago Fellow and member of the International Women’s Forum (IWF), and is a former active member of the Mayor of Chicago’s China Committee, the Joffrey Ballet women’s board, the Executives’ Club of Chicago and The Chicago Club. Mary Beth holds an MBA from the Kellogg School of Management at Northwestern University, and a BA from The Colorado College.
Early in her career Mary Beth was the co-founder of a business school at Hong Kong’s Kai Tak Vietnamese Refugee Camp–an experience inspiring her strong interest in leadership and mentoring. While Mary Beth is based in Chicago, she particularly enjoys spending time in the mountains to ski and hike with family and friends.